As part of our commitment to corporate social responsibility, the #OurLandOurFuture initiative stands as one of the leading programs aimed at promoting environmental awareness and sustainability concepts by integrating sports and awareness activities. Through this initiative, we focus on highlighting the importance of environmental preservation and encouraging sustainable practices in everyday life.

SAFE participated in this initiative to support efforts aimed at raising environmental awareness and combating desertification, within the framework of the 16th Conference of the Parties to the United Nations Convention to Combat Desertification (COP16). In collaboration with Al-Ittihad Club and Morooj Association, we are dedicated to creating a positive impact through strategic partnerships that merge sports and the environment.

These activities help raise awareness among individuals and communities and encourage them to adopt eco-friendly practices.

At SAFE, we continue our commitment to enhancing sustainability and protecting the environment in line with Saudi Arabia's Vision 2030.

Through such initiatives, we strive to empower individuals and institutions to actively participate in safeguarding our planet, contributing to both national and international efforts toward a more sustainable world.