Brand Story

​Founded in 2020, driven by a national ambition to redefine security services in Saudi Arabia, the company is backed by the Public Investment Fund.

SAFE stands as a symbol of trust, accountability, and transformation within the Kingdom’s security ecosystem.This journey goes beyond traditional protection; it is about shaping a safer, smarter, and more sustainable future for everyone.

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Driven by Vision, Powered by Purpose

At the heart of The National Security Services Company (SAFE) lies a clear purpose: to lead the transformation of the security services sector in line with Vision 2030.

SAFE draws its inspiration from the Kingdom’s aspirations for a safer future and the rapid transformations within the security services sector, delivering innovative solutions with qualified national talents.

SAFE exists to elevate the standards of the security services sector by blending innovation with professionalism and redefining the role of security in every project and site it operates in.

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Our Core Values

The name SAFE is more than just an identity; it represents the values we live by every day:

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Safety

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Accountability

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Fairness

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Excellence

These values demonstrate SAFE’s steadfast commitment to clients, communities, and the nation, delivering peace of mind through world-class integrated security solutions and advanced technologies.

Our Journey 

(SAFE) began its journey with a clear vision: to become the trusted security partner. Through strategic investments in talent, technology, and training, the company laid the foundations of a modern security services provider, reshaping the industry with a customer-centric approach and setting new standards in professionalism, operations, and capability.

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​Security Services Sector Uplifting

Today, SAFE stands at the forefront of the modern security services sector. The transformation goes beyond uniforms and protocols; it is digital, data-driven, and designed for the future. ​

Today, SAFE stands at the forefront of the modern security services sector. The transformation goes beyond uniforms and protocols; it is digital, data-driven, and designed for the future.

SAFE continues to grow, evolve, and push boundaries, remaining a trusted partner at every step toward achieving Vision 2030.​​

 

An identity that reflects our heritage

The visual identity of the National Security Services Company (SAFE) draws its deep roots from the rich heritage of the Kingdom of Saudi Arabia and Vision 2030, blending national authenticity with modern innovation.

The company’s logo is inspired by the strength and vigilance of the falcon, embodying a steadfast commitment to security, excellence, and national pride. The falcon, renowned for its speed, power, and keen vision, reflects the company’s dedication to protecting the nation and society with determination and professionalism.

As the Kingdom advances in its developmental journey, this symbol evolves alongside its future aspirations, representing thought leadership and a strategic vision in the field of security services. It also reflects innovation, sustainability, and the pursuit of a safer future, in alignment with the goals of Vision 2030.

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